Project overview
FLOW Jamaica engaged LIONYX Inc. as its outsourced direct marketing, sales, and customer acquisition partner, with a mandate to accelerate residential subscriber growth without expanding internal headcount. The objective was to scale acquisition efficiently while maintaining brand control, data ownership, and service quality.
LIONYX operated as a direct extension of FLOW’s commercial operations—managing door-to-door sales, subscription promotions, call center sales, customer surveys, and retention initiatives. The model combined outside sales teams (DMAs) with inside call center representatives (CSRs), supported by centralized campaign planning, training, scripting, reporting, and performance-based compensation.
How We Created Success
Through a scalable, performance-driven acquisition model, LIONYX enabled FLOW Jamaica to rapidly expand its subscriber base while reducing fixed operational costs and execution risk. The integration of door-to-door sales with call center follow-up created multiple customer touchpoints, improving conversion rates and strengthening brand presence at the community level.
The program delivered predictable acquisition costs, improved customer retention through loyalty and rewards initiatives, and provided FLOW with valuable customer data to inform future campaigns. The engagement demonstrated that a disciplined, outsourced acquisition engine—when fully aligned with brand and performance metrics—can outperform traditional internal sales structures in both speed and efficiency.
Accelerated residential subscriber acquisition across key regions
Reduced overhead and staffing costs through a scalable outsourced model
Deployed trained sales teams on demand without increasing internal headcount
Improved customer retention and loyalty via subscription and rewards programs
Delivered predictable marketing spend through performance-based compensation
Strengthened customer data collection and market intelligence
Maintained FLOW’s brand control, data ownership, and fraud protection
Increased long-term revenue through a repeatable, scalable acquisition system
Outcome: LIONYX Inc. became a high-performing extension of FLOW Jamaica’s sales and marketing engine, delivering sustained subscriber growth, operational efficiency, and measurable long-term ROI.
